Mass Consumption: Crisis of Capitalism and the Rise of Fordism

Mass Consumption: Capitalism in Crisis and the Rise of Fordism

Mass consumption, emerging from the international capitalism crisis of the late nineteenth century, evolved into a more organized system, fundamentally altering the operation of the 'world economy.' This transformation involved restructuring the underlying systems of industrial production and reproduction. Innovations in the production process led to the consolidation of what is known as the Second Industrial Revolution.

The new regulatory model, Fordism, began to take shape around World War I, driven by wartime needs and facilitated by the growth of a consumer market. This transformed the 'working condition,' moving away from the separate status of impoverished workers. This required a workflow capable of producing large series at a considerable speed and a relatively low price (consumer standard). We are in relatively low-value goods produced in large series, but before a mass production of consumer goods majority represents beginning obrero.Esto x consumption of luxury goods and people in need, and there are massive goods of daily needs tb .. Despite this, the idea that the working class in a wealthy class spent large production give a tendency to the economic value of wages never before qe possessed .. The series production of the new social space reconstructed according to new business requirements: Binnenkonjunktur space. It seems, therefore, consumption standards, lifestyles and wage bases are incompatible with the maintenance of traditional forms of work in the nineteenth century and early twentieth centuries, losses poverty and underdevelopment .. During the twentieth century also the demand is intended to create a powerful advertising industry and to promote trade, which gain importance and overcome resistance to the rigor, Puritanism, traditional forms of consumption, which began to overcome the excess savings, etc. This was the task of the new industry dedicated consumerism as a new success of capitalism against the traditional ethics of self .. The consumption is standardized, standardized and thus represents a social norm of workers' consumption, the appointment of a consumer structure to the acquisition of traditional subsistence goods and access to individual ownership of new goods (cars, appliances based, etc.)., which did not exist or not consumption classes. These consumptions are abaratadazos of large series, but similar consumption remain differentiated elite heritage ..

The location of the workers were exposed to a process of rationalization, which was synonymous with material prosperity in the workplace .. But he ended up producing a crisis of demand evidenced qe financial crash the needs of a growing social and socialization of the standard actual consumption, with as NewDeal responses, expanded mass consumption and the creation of a strong infrastructure of collective consumption (the famous Welfare State) .. The expansion of the standard of mass consumption: The consumption goes to the most important form of social integration, but become uneven. The economic growth includes an extended base for access to the acquisition of a number of private goods also supported by a network of public goods consumption .. Practices tend to be social with some homogeneity are encoded by a way of life based on the acquisition products not only be cheaper for the growing supply to the public, but tb involve a number of associated values ​​.. Extension of the working culture to a fluid intake convertirila mission is to direct advertising and product design .. At this point, after the old Fordist was consumption of a mandatory activity and intense days of work was supplemented by today's entertainment. Fordist consumption was a reproduction of the status, but by taking as Habitus is also a place of struggle where the new location of workers try to organize access to this standard of mass consumption. Series production of Consumer Generated a massive organized, uniform, united in optimism that the first generation of access to modern consumer goods .. Faced with the triumph of mass consumption typical of the new working conditions a new type of consumer emerging cultural consumption was trademark of the new urban professional classes, a new taste of serialization .. The role of the state will be very important: The one is remarkable, integration of wage demands control workers realize a fee of price of labor, individual wages, keep the price-consumption dynamics stabilized, ETC. On the other hand indirect wages, public services and social rights, which are in response to the demand for labor and in turn are the material forms of sociability group due to private consumption. It is something that workers indirectly benefit, since spending on infrastructure and services (education) and programs to protect the individual from economic uncertainty (widowhood, unemployment). The state acts as an engine of consumption.